Persuasion is influencing people to change their thinking or to change their actions. This is very important for anyone who has to work with other people. We can see examples of persuasion from television, magazines, internet as well as work situations. Having strong skills of persuasion can help you express your ideas effectively and allow other people to listen to you. There are many ways to give a presentation. For this persuasive presentation you will be learning a very effective style of presentation. This presentation has five steps. Your presentation will include all five steps. Here is an outline to help you stay organized.

Persuasive Outline

Introduction: Attention Step

  • Opening statement of interest
    • A startling statement
    • A quotation
    • An illustration or story
  • Motivate your audience
    • The practical value of the information for your audience
    • A reason to listen
    • The audience’s sense of curiosity
  • Introduce your speech ideas
    • Previewing main points

What is Step

This step is explaining the current situation of the topic

  • To urge a change — point out what’s wrong with present condition
  • To demand preservation of present conditions — point out the danger of a change

The ‘What is step’ is developed by:

  • Illustration: Tell of one or more incidents to illustrate the need.
  • Ramifications: Employ as many additional facts, examples, and quotations as are required to make the need convincingly impressive.
  • Pointing: Show its importance to the individuals in the audience.

Hot to Change Step


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