Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Steve Jobs
Now that we understand how to generate lots of new and interesting ideas, we can move on to the next stages of the message planning process: selecting a main idea and organizing ideas.
Selecting Ideas Generated Through Brainstorming
There are several different options for selecting a main idea from brainstormed options.
Assign a weighting of importance
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