It is important to keep in mind when preparing an oral presentation that delivery, or how you express your ideas, can be just as important as the content and logic of your argument. There are structures and strategies that are designed to get an emotional response and can help you deliver your presentation with more impact.


One way to add emphasis is to repeat a key word in a series of successive phrases, clauses or sentences.

  • Today, I'm excited. I'm excited to see what new technologies will appear in the near future, and I'm excited to see how they will continue to improve our lives.

Another device is when the last word or set of words of a phrase is repeated at the end of a series of phrases, clauses or sentences.

  • "...and that government of the people, by the people, for the people, shall not perish from the earth.” -A. Lincoln


Parallel Structure

Unlock full access by logging in. Registered users can explore the entire lesson and more.