This listening lesson focuses on content related to what gets attention on social networking sites and addresses skills related to listening for main idea and synthesizing information from a variety of sources.

Watch Alexis Ohanian's quick talk about how to maximize the effect of your posts and complete the exercises in the lesson document.

Video with subtitles.

Alexis Ohanian: How to make a splash in social media

Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

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