Exercise

All three of the models we reviewed in Module 3 have cultural values that distinguish the individual from the group. The terms ‘individualism’ and ‘collectivism’ will be used from this point to refer to this orientation.

Individualism

  • The individual identifies primarily with self.
  • The needs of the individual are satisfied before those of the group.
  • Being self-sufficient guarantees the well-being of the group.
  • Independence and self-reliance are greatly stressed and valued.
  • In general, people tend to distance themselves psychologically and emotionally from each other.
  • Group membership is not essential to individual identity or success.
  • There may be a stronger tendency to separate work and social relationships (specific).
  • Characteristics are often associated with a masculine orientation and people in urban settings.
  • Individualists may also be perceived as having a stronger internal locus of control.

Collectivism

  • Identity is a function of membership and role in a group.
  • By considering the needs and feelings of others, one is also given security.
  • Harmony and the interdependence of group members are stressed and valued.
  • Group members are relatively close with one another.
  • There may also be a stronger tendency to mix work and social relationships (diffuse).
  • There may be distancing and a lower level of trust with those deemed as outside of the group.
  • Often associated with a feminine orientation and people in rural settings.
  • May also be perceived as having a stronger external locus of control.
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